@font-face{font-family:"Heebo";src:url(/assets/fonts/heebo-hebrew.woff2) format("woff2");font-weight:400 900;font-display:swap;unicode-range:U+0307-0308,U+0590-05FF,U+200C-2010,U+20AA,U+25CC,U+FB1D-FB4F}
@font-face{font-family:"Heebo";src:url(/assets/fonts/heebo-latin.woff2) format("woff2");font-weight:400 900;font-display:swap;unicode-range:U+0000-00FF,U+2000-206F,U+20AC,U+2122}
@font-face{font-family:"Assistant";src:url(/assets/fonts/assistant-hebrew.woff2) format("woff2");font-weight:400 700;font-display:swap;unicode-range:U+0307-0308,U+0590-05FF,U+200C-2010,U+20AA,U+25CC,U+FB1D-FB4F}
@font-face{font-family:"Assistant";src:url(/assets/fonts/assistant-latin.woff2) format("woff2");font-weight:400 700;font-display:swap;unicode-range:U+0000-00FF,U+2000-206F,U+20AC,U+2122}

:root{
  --bg:#FFFBF8;--surface:#F7ECE6;--blush:#F1D9CF;--blush2:#E7C3B5;
  --plum:#5A1D36;--plum2:#43142A;--plum-ink:#2B0D1B;
  --ink:#22191C;--muted:#5E4C52;--line:rgba(90,29,54,.14);
  --wa:#15884A;--wa2:#11733E;
  --serif:"Heebo",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;--sans:"Assistant",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --r:14px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:400 18px/1.65 var(--sans);overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{margin:0;line-height:1.15}
p{margin:0 0 1em}
.w{width:min(1160px,100% - 40px);margin-inline:auto}
.narrow{width:min(780px,100% - 40px)}
.skip{position:absolute;inset-inline-start:-999px;top:8px;background:var(--plum);color:#fff;padding:8px 14px;border-radius:8px;z-index:99}
.skip:focus{inset-inline-start:8px}
:focus-visible{outline:3px solid var(--plum);outline-offset:3px}
.i{width:20px;height:20px;flex:none}
.ltr{direction:ltr;unicode-bidi:isolate}

.eyebrow{font-weight:700;font-size:14px;letter-spacing:.08em;color:var(--plum);margin:0 0 14px;display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:28px;height:2px;background:currentColor}
.h2{font-family:var(--serif);font-weight:800;font-size:clamp(32px,4.6vw,52px);letter-spacing:-.01em;color:var(--plum-ink)}
.sec-head{max-width:640px;margin-bottom:44px}
.sec-sub{color:var(--muted);margin-top:14px;font-size:19px}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:54px;padding:0 26px;border-radius:999px;font:700 18px/1 var(--sans);text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s,background .15s}
.btn:hover{transform:translateY(-1px)}
.btn-sm{min-height:44px;padding:0 18px;font-size:16px}
.btn-plum{background:var(--plum);color:#fff}
.btn-plum:hover{background:var(--plum2)}
.btn-line{border-color:var(--plum);color:var(--plum);background:transparent}
.btn-wa{background:var(--wa);color:#fff}
.btn-wa:hover{background:var(--wa2)}
.btn-blush{background:var(--blush);color:var(--plum-ink)}
.btn-ghost{border-color:rgba(255,255,255,.6);color:#fff}
.btn-block{width:100%}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin:30px 0 22px}
.cta-row.center{justify-content:center}
.ticks{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:10px 22px;color:var(--muted);font-size:16px}
.ticks li{display:flex;align-items:center;gap:7px}
.ticks .i{color:var(--plum);width:18px;height:18px}

/* top */
.top{position:sticky;top:0;z-index:20;background:rgba(255,251,248,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top-in{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:72px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none}
.mark{width:40px;height:40px}
.brand b{display:block;font-family:var(--serif);font-size:22px;color:var(--plum-ink);line-height:1}
.brand small{font-size:13px;color:var(--muted);letter-spacing:.04em}
.nav{display:flex;gap:28px}
.nav a{text-decoration:none;font-weight:600;color:var(--muted)}
.nav a:hover{color:var(--plum)}

/* hero */
.hero{padding:64px 0 80px;background:linear-gradient(180deg,var(--bg),var(--surface))}
.hero-in{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center}
.hero h1{font-family:var(--serif);font-weight:800;font-size:clamp(42px,6vw,76px);letter-spacing:-.015em;color:var(--plum-ink)}
.hero h1 em{font-style:normal;color:var(--plum);display:inline-block;margin-top:6px;font-size:.62em;font-weight:500;line-height:1.25}
.lede{font-size:21px;color:var(--muted);margin-top:22px;max-width:34ch}
.hero-img{margin:0;position:relative}
.hero-img img{border-radius:220px 220px var(--r) var(--r);aspect-ratio:4/5;object-fit:cover;width:100%;box-shadow:0 30px 60px -30px rgba(43,13,27,.45)}
.hero-img figcaption{position:absolute;inset-inline-start:-28px;bottom:32px;background:#fff;border-radius:var(--r);padding:16px 18px;max-width:250px;font-size:15px;line-height:1.45;color:var(--muted);box-shadow:0 18px 40px -18px rgba(43,13,27,.35)}
.hero-img figcaption b{display:block;color:var(--plum-ink);font-size:16px}

/* pains */
.pains{padding:90px 0}
.pain-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:36px}
.pain{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px}
.pain span{font-family:var(--serif);font-size:30px;color:var(--blush2);font-weight:700}
.pain p{margin:8px 0 0;font-size:17px}
.pains-out{margin:40px auto 0;max-width:760px;text-align:center;font-size:21px;color:var(--muted)}
.pains-out b{color:var(--plum-ink)}

/* treatments */
.treat{padding:90px 0;background:var(--surface)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.card{background:#fff;border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;border:1px solid var(--line)}
.card img{aspect-ratio:4/3;object-fit:cover;width:100%}
.card>div{padding:22px 22px 26px;display:flex;flex-direction:column;flex:1}
.card h3{font-family:var(--serif);font-size:25px;color:var(--plum-ink);margin-bottom:8px}
.card p{color:var(--muted);font-size:17px}
.for{margin-top:auto;font-size:14px;font-weight:700;color:var(--plum);background:var(--blush);border-radius:999px;padding:6px 12px;align-self:flex-start}
.card-text{background:var(--plum);color:#fff;border:0}
.card-text h3{color:#fff}
.card-text p{color:rgba(255,255,255,.82)}
.card-text .for{background:rgba(255,255,255,.14);color:#fff;margin-top:0;margin-bottom:22px}
.card-text .btn{margin-top:auto;background:var(--blush);color:var(--plum-ink)}

/* visit */
.visit{padding:90px 0;background:var(--plum);color:#fff}
.sec-head.light .h2{color:#fff}
.sec-head.light .eyebrow{color:var(--blush)}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:22px;counter-reset:s}
.steps li{border-top:2px solid rgba(241,217,207,.35);padding-top:22px}
.steps b{font-family:var(--serif);font-size:44px;color:var(--blush);line-height:1}
.steps h3{font-family:var(--serif);font-size:24px;margin:10px 0 8px}
.steps p{color:rgba(255,255,255,.8);font-size:17px;margin:0}

/* booking */
.book{padding:90px 0}
.book-in{display:grid;grid-template-columns:1fr 1.1fr;gap:56px;align-items:start}
.book-copy p{color:var(--muted);font-size:19px;margin-top:16px}
.book-copy .ticks{flex-direction:column;margin-top:22px}
.bk{background:#fff;border:1px solid var(--line);border-radius:22px;padding:28px;box-shadow:0 30px 60px -40px rgba(43,13,27,.4)}
.bk fieldset{border:0;margin:0 0 22px;padding:0}
.bk legend{font-weight:700;font-size:18px;color:var(--plum-ink);display:flex;align-items:center;gap:10px;margin-bottom:12px;padding:0}
.bk legend span{width:28px;height:28px;border-radius:50%;background:var(--blush);color:var(--plum);display:grid;place-items:center;font-size:15px}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:10px}
.chips button{font:600 16px var(--sans);min-height:44px;padding:0 16px;border-radius:999px;border:1.5px solid var(--line);background:var(--bg);color:var(--ink);cursor:pointer}
.chips button[aria-pressed="true"]{background:var(--plum);border-color:var(--plum);color:#fff}
.fld{display:block}
.fld span{display:block;font-size:15px;color:var(--muted);margin-bottom:6px}
.fld input{width:100%;min-height:50px;border:1.5px solid var(--line);border-radius:12px;padding:0 14px;font:400 17px var(--sans);background:var(--bg);color:var(--ink)}
.bk-err{color:#A1132E;font-weight:700;font-size:16px}

/* about */
.about{padding:90px 0;background:var(--surface)}
.about-in{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.about figure{margin:0}
.about img{border-radius:var(--r) var(--r) 220px 220px;aspect-ratio:4/5;object-fit:cover}
.about p{color:var(--muted);font-size:19px;margin-top:16px}
.promise{background:#fff;border-radius:var(--r);padding:24px 26px;margin-top:26px;border-inline-start:4px solid var(--plum)}
.promise h3{font-family:var(--serif);font-size:23px;color:var(--plum-ink);margin-bottom:10px}
.promise ul{margin:0;padding-inline-start:20px}
.promise li{margin:6px 0;color:var(--muted)}
.promise b{color:var(--plum-ink)}

/* faq */
.faq{padding:90px 0}
.faq .h2{margin-bottom:28px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:20px 0;font-weight:700;font-size:19px;color:var(--plum-ink);display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:26px;line-height:1;color:var(--plum);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--muted);padding-bottom:18px;margin:0}

/* final */
.final{padding:90px 0;background:var(--plum-ink);color:#fff;text-align:center}
.final h2{font-family:var(--serif);font-size:clamp(34px,5vw,58px)}
.final p{color:rgba(255,255,255,.8);font-size:20px;margin-top:14px}

.foot{padding:34px 0 110px;background:var(--plum-ink);color:rgba(255,255,255,.75);border-top:1px solid rgba(255,255,255,.1);font-size:16px}
.foot-in{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}
.foot b{color:#fff}
.foot a{color:#fff}

.mbar{display:none}

@media (max-width:900px){
  body{font-size:17px}
  .nav{display:none}
  .hero{padding:36px 0 56px}
  .hero-in,.book-in,.about-in{grid-template-columns:1fr;gap:34px}
  .hero-img figcaption{inset-inline-start:12px;bottom:12px}
  .hero-img img{border-radius:180px 180px var(--r) var(--r)}
  .pain-grid{grid-template-columns:1fr 1fr}
  .cards{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr 1fr}
  .pains,.treat,.visit,.book,.about,.faq,.final{padding:64px 0}
  .about figure{max-width:340px}
  .top .btn-sm{display:none}
  .mbar{display:grid;grid-template-columns:2fr 1fr;gap:8px;position:fixed;inset-inline:0;bottom:0;z-index:30;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:rgba(255,251,248,.96);border-top:1px solid var(--line);backdrop-filter:blur(8px)}
  .mbar a{display:flex;align-items:center;justify-content:center;gap:8px;min-height:50px;border-radius:999px;font-weight:700;text-decoration:none}
  .mb-wa{background:var(--wa);color:#fff}
  .mb-call{background:var(--plum);color:#fff}
}
@media (max-width:520px){
  .pain-grid,.steps{grid-template-columns:1fr}
  .cta-row .btn{width:100%}
  .bk{padding:20px}
}
@media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}
@media (max-width:900px){
  .hero-img{order:-1}
  .hero-img img{aspect-ratio:5/4;border-radius:var(--r)}
  .hero-img figcaption{display:none}
  .pain{display:flex;gap:14px;align-items:baseline;padding:16px 18px}
  .pain span{font-size:22px}
  .pain p{margin:0}
  .pain-grid{gap:10px;margin-top:24px}
}
.pain span{color:#A2566D}
/* v5: Hormozi pass */
.eyebrow::before{display:none}
.eyebrow{letter-spacing:.02em;font-size:15px}
.pains-in{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.pains-img{margin:0}
.pains-img img{border-radius:var(--r);aspect-ratio:4/5;object-fit:cover;width:100%}
.plist{list-style:none;margin:26px 0 0;padding:0}
.plist li{position:relative;padding:14px 34px 14px 0;border-bottom:1px solid var(--line);font-size:19px}
.plist li::before{content:"";position:absolute;inset-inline-start:0;top:22px;width:14px;height:14px;border-radius:50%;border:2px solid var(--plum)}
.pains .pains-out{text-align:start;margin:24px 0 26px;max-width:none}
.offer{padding:90px 0;background:var(--bg)}
.offer-in{display:grid;grid-template-columns:1fr 1.1fr;gap:20px 56px;align-items:start}
.stack{list-style:none;margin:0;padding:0;counter-reset:k;background:#fff;border:1px solid var(--line);border-radius:22px;overflow:hidden}
.stack li{counter-increment:k;display:grid;grid-template-columns:40px 1fr;gap:2px 14px;padding:18px 22px;border-bottom:1px solid var(--line)}
.stack li:last-child{border-bottom:0}
.stack li::before{content:counter(k);grid-row:span 2;width:34px;height:34px;border-radius:50%;background:var(--blush);color:var(--plum);display:grid;place-items:center;font-weight:800}
.stack b{font-size:19px;color:var(--plum-ink)}
.stack span{color:var(--muted);font-size:16px;line-height:1.5}
.offer-cta{grid-column:2;justify-self:start}
.chat{margin-top:26px;background:#E9F3EC;border-radius:18px;padding:18px}
.chat-h{font-size:14px;font-weight:700;color:var(--muted);margin:0 0 10px}
.bubble{background:#fff;border-radius:14px 14px 4px 14px;padding:12px 14px;font-size:16px;line-height:1.55;margin:0 0 10px;box-shadow:0 2px 6px rgba(0,0,0,.06);white-space:pre-line}
.chat-f{font-size:14px;color:var(--muted);margin:0}
.faq details[open]:first-of-type{background:var(--surface);border-radius:12px;padding-inline:16px;border-bottom:0;margin-bottom:6px}
@media (max-width:900px){
  .pains-in,.offer-in{grid-template-columns:1fr;gap:28px}
  .pains-img{max-width:420px}
  .pains-img img{aspect-ratio:4/3}
  .offer-cta{grid-column:1;width:100%}
  .plist li{font-size:17px}
  .offer{padding:64px 0}
}
/* accessibility menu (IS 5568) */
body>*:not(.a11y-btn):not(.a11y-panel):not(.mbar):not(script){zoom:var(--fs,1)}
.a11y-btn{position:fixed;left:20px;bottom:20px;z-index:120;width:56px;height:56px;border-radius:50%;border:0;background:var(--plum-ink);color:#fff;display:grid;place-items:center;cursor:pointer;box-shadow:0 12px 30px -10px rgba(0,0,0,.45);transition:transform .2s}
.a11y-btn:hover{transform:scale(1.06)}
.a11y-btn svg{width:30px;height:30px}
.a11y-panel{position:fixed;left:20px;bottom:88px;z-index:121;width:min(340px,calc(100vw - 40px));background:#fff;color:var(--ink);border:1px solid var(--line);border-radius:22px;padding:22px;box-shadow:0 30px 70px -20px rgba(0,0,0,.4);font-size:16px}
.a11y-panel h2{font-family:var(--serif);font-size:22px;margin-bottom:14px}
.a11y-grid{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.a11y-panel button{font:600 15px var(--sans);padding:12px 10px;border-radius:12px;border:1px solid var(--line);background:var(--surface);color:var(--ink);cursor:pointer;text-align:center}
.a11y-panel button[aria-pressed="true"]{background:var(--plum);color:#fff;border-color:var(--plum)}
.a11y-size{display:flex;align-items:center;justify-content:space-between;gap:8px;margin-bottom:10px;grid-column:1/-1}
.a11y-size span{font-weight:700}
.a11y-size div{display:flex;gap:6px}
.a11y-size button{width:46px;padding:10px 0}
.a11y-foot{display:flex;justify-content:space-between;align-items:center;margin:14px 0 0;font-size:15px}
.a11y-foot a{font-weight:700;color:var(--plum)}
html.a-contrast{--bg:#000;--surface:#000;--blush:#000;--blush2:#FFFF00;--plum:#FFFF00;--plum2:#FFFF00;--plum-ink:#000;--ink:#FFF;--muted:#FFF;--line:#FFF}
html.a-contrast body,html.a-contrast .card,html.a-contrast .bk,html.a-contrast .stack,html.a-contrast .promise,html.a-contrast .a11y-panel,html.a-contrast .chat,html.a-contrast .bubble,html.a-contrast .top,html.a-contrast .mbar,html.a-contrast .pain{background:#000!important;color:#FFF!important}
html.a-contrast h1,html.a-contrast h2,html.a-contrast h3,html.a-contrast .h2,html.a-contrast b{color:#FFF!important}
html.a-contrast .btn,html.a-contrast .mbar a,html.a-contrast .chips button[aria-pressed="true"]{background:#FFFF00!important;color:#000!important;border-color:#FFFF00!important}
html.a-contrast img{filter:grayscale(1) contrast(1.2)}
html.a-links a{text-decoration:underline!important;text-decoration-thickness:2px!important;outline:2px dashed currentColor;outline-offset:2px}
html.a-font body,html.a-font .btn,html.a-font input,html.a-font button,html.a-font h1,html.a-font h2,html.a-font h3{font-family:Arial,Helvetica,sans-serif!important}
html.a-still *,html.a-still *::before,html.a-still *::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
html.a-cursor,html.a-cursor *{cursor:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Cpath d='M4 2l26 14-11 3-5 12z' fill='%23000' stroke='%23fff' stroke-width='2'/%3E%3C/svg%3E") 4 2,auto!important}
.doc{padding-block:56px 80px}
.doc h1{font-family:var(--serif);font-size:clamp(34px,5vw,48px);color:var(--plum-ink);margin-bottom:18px}
.doc h2{font-family:var(--serif);font-size:24px;color:var(--plum-ink);margin:32px 0 10px}
.doc p,.doc li{color:var(--muted)}
.doc a{color:var(--plum);font-weight:700}
.foot nav{display:flex;gap:18px;flex-wrap:wrap}
@media (max-width:900px){
  .a11y-btn{width:46px;height:46px;left:12px;bottom:calc(84px + env(safe-area-inset-bottom))}
  .a11y-btn svg{width:24px;height:24px}
  .a11y-panel{left:12px;bottom:calc(140px + env(safe-area-inset-bottom))}
}